Author Interview: Ronan Cray on Writing Horror

Red Sand CoverI’ll freely admit that when it comes to scary books and movies, I’m a giant chicken. I’m the reader who skips to the end of the book to see who dies so that I don’t get too attached, but then ends up having nightmares for the next two weeks anyway. So Ronan Cray’s horror novel, Red Sand, is not a book that I would normally try. But I’m glad I did, because it is a quick read with a unique twist – every chapter is written from the perspective of a different character.

In this interview, Ronan talks about what inspires him to write horror and how he crafted Red Sand, which landed him on the “Top 10 New Horror Authors” by Horror Novel Reviews.

Tell us a little about yourself.

It starts with a lie. I am a fictional character, a pseudonymous projection of all that is cool in the actual author with none of the geeky quantities. That amounts to about 1.05% of the original. Still, that exciting reality exists, as it does in all of you, albeit heavily diluted by day jobs, boredom, and mundane responsibilities. My makeup derives largely from annual and weekend travel – tours through the dry husk of the Forbidden City in Beijing, tastings of clear whisky at the Oban distillery, cold drafts in a St. Petersburg apartment, the cool autumn deaths of Pennsylvania flora. I am the memories of a drowning man. After a near-death experience, when you say, “My life flashed before my eyes,” you don’t see that wait at the DMV, the TPS report at work, the bus ride home. No. You see Ronan Cray.

What was the original inspiration for your horror novel, Red Sand?

Red Sand came from a dream. A big fellow chased me over the dunes and volcanic rocks of a desert island. A conch horn blew in the distance. “No!” he said, in fear. “It’s too soon! I could have done it!” It was too late. Hunter became hunted. They unleashed the creatures. They swarmed over us, vegetable Isz, tubers and vines destroying our flesh before I woke. That scene, slightly modified, started the book. The rest followed.

One of the most powerful aspects of your story was how each chapter was written from a different character’s perspective. How did you come up with that idea?

We’re surrounded by voices and stories, all of them valid, all of them interesting. I don’t believe in main characters. Who is the main character in a family, in a marriage? Most of the ills of this life derive from our solipsistic worldview, each person believing themselves to be the main character in their lives, waiting for everyone else to recognize this. But far more powerful characters frequently intervene. I’m fascinated by everyone’s agenda, and how those agendas inadvertently intersect and conflict with everyone else’s. That’s where drama comes from. I wanted the reader to experience omniscience, knowing the trajectories of characters bound to collide yet helpless to stop it. So I decided to explore the same story from the point of view of many. Out of dozens available, I chose only eight. Or rather, they chose me.

What was the hardest part about writing Red Sand, and how did you overcome it?

Of course, the multiple points of view turned out to be the hardest part. I often wrote myself into a roadblock. I’d give a character special knowledge, revealed only to her and the reader, then kill her off. (The character, not the reader). With that knowledge lost, how could the other characters continue the plot? Interweaving the plot between multiple characters meant fastidious tracking of facts and careful placement of actors on the stage. I couldn’t comb out a linear story, like first person novels can. I had to braid it. Rope is stronger than its individual strands. I think a story told by multiple characters is stronger in the telling.

Red Sand put you on the “Top 10 New Horror Authors” by Horror Novel Reviews. Besides great writing, how did you land your book on this list?

I didn’t actively promote myself as some great author. I was just as surprised and delighted as the other authors on the list. But that honor has made me more careful. I want my next novel to live up to, even exceed the first. I think it has.

Many of the readers of this blog are self published. Do you have any advice or marketing tips that have worked well for you?

Three words: think long term. Does a painter throw a show with one painting? Does a band get on stage with one song? Many authors get discouraged after they see their first book turn transparent right before their eyes. The public is a fickle, hurried bunch (see question 3) and don’t have time to discover your greatness immediately. A self-published author is a desert mirage attempting to build itself from particles of sand.  It takes time. And lots of sand.

What are some books and authors that have inspired your writing?

I’m inspired by the old greats – Stevenson, Dickens, Kafka, Hugo, and especially Conrad. In the old days, horror was implied. There is nothing implied in Red Sand, and my prose can’t compare, but that is the foundation I build my books on. Horror is a result of understanding. Events only have meaning when perceived.  Who perceives it is the story. The old masters understood this. They spent a great deal of time showing the reader the character, developing the context. Only when the reader fully lived in that world did they reveal the conflict. Modern books tend to skip to the action (myself included), in part because we are all more educated, less naïve, but also because we are less patient. I still prefer old books to modern ones, with apologies to my contemporaries.

Is there anything else you’d like us to know about you?

I’m fortunate to have a video game company turning my next book, Dust Eaters, into a video game. We’re running a Kickstarter through November 1st to raise funds. I do hope you’ll support me.

On Retitling My Novel After Publication

shutterstock_152047091My writing kryptonite is naming and titling people and things. From titling my book to naming my villian, I always have to go through an excruciating process that takes hours. I comb through the thesaurus, look up historical references, and poll family and friends. I’ll even admit to carrying around a scrap of paper on my purse full of scratched out titles. What sounds good to me one day sounds cheesy three days later. All that is to say that I’ve decided to retitle the first book in The Conjurors Series from Into the Dark to The Society of Imaginary Friends.

After I wrote the first book in The Conjurors Series, I never gave any thought to self publishing and promoting my novel. I put it on Amazon for the cheapest price they allowed so that my friends and family could read it if they wanted to. Then I promptly forgot about it and moved on with my writing. But after being inspired to finish my series and explore self publishing, I decided it needed a new title. There are roughly 1 billion books titled Into the Dark, and it was no surprise that mine didn’t make the first page of books listed in a search on Amazon or Google. Or the second.

It was time for a title change. This time, I put some real thought into the titles that made sense for my series. Guilds, where people can study various magical professions in the world I created, play a key role in connecting the story from book to book. It made sense to name each book in The Conjurors Series after the guild that played the primary role in that story. Because the Guild called The Society of Imaginary Friends kicks off my heroine’s adventure, it made sense as the title of the first book.

In addition to a new title, I have also invested in professional cover art and made some significant edits to The Society of Imaginary Friends, because my writing has come a long way in the two years since I wrote it. In the next couple of weeks I’ll unveil a new cover, and in November the updated novel and cover will go live.

Have you ever retitled or re-released one of your novels? If so, how did the process turn out for you?

I’m Cheating on my Protagonist

shutterstock_69810904I have a confession. I’m in a long-term, committed writing relationship with the current protagonist of The Conjurors Series, Valerie Diaz. She’s great – loyal, smart and filled with integrity. I’m not ready to end our affair – we’re only two books in to a four-book series. But I can’t stop thinking about someone else. While I should be plotting Valerie’s next move, I’m fantasizing about the heroine that I’m going to write about next.

I’m afraid that if I don’t get a grip, I’ll lose the momentum I need to finish my current series, which is planned to be completed at the end of 2014. By that estimate, I really shouldn’t be daydreaming about other heroines at least until book four is drafted. But it’s tempting. My favorite part of the writing process is creating characters and planning plots. All of the characters and plots in The Conjurors Series have been developed, at least at a high level. What’s left is the execution, which I also love, but doesn’t have the same thrilling joy that only giving characters life can bring.

Then, of course, come the comparisons. Valerie’s much nicer than my next heroine, but I think I actually like the new one more. In real life we could totally hang out, whereas with Valerie I’d have to be on my best behavior. Which naturally makes me feel more guilty. They’re both my creations – shouldn’t I love them equally? Of course, I’m aware that the new heroine and I are still in the honeymoon phase of our relationship. I’ve yet to become bogged down in the day-to-day grind of hurtling her into strange and painful situations and then carefully extricating her.

How do you stay focused on your current project when the next is luring you with its siren call? Do you give in and cheat, or stay the course until your current writing project is completely finished?

5 Authors’ Blogs for Self-Published Writers

shutterstock_136888421Navigating the murky waters of the self-publishing industry can be both intimidating and overwhelming. From the craft of writing to marketing your books, the entire process is a truly intense labor of love. It also stands to reason that many writers are not necessarily gifted at selling themselves. I think most of us would prefer to be locked in a room somewhere, building new worlds. But market we must if we want to live to write another day. With an immense amount of resources out there, it’s hard to know what marketing techniques are effective, and which are a waste of your time (and sometimes money).

Listed below are five authors that I have found provide candid, intelligent advice on writing and marketing your books. Most of the big questions I’ve had have been answered on one of these blogs. Why re-invent the wheel when you can follow in the footsteps of other successful writers who are willing to share what they’ve learned along the way?

Lindsay Buroker
This was the blog that convinced me to self-publish. Lindsay is the author of several series, including Emperor’s Edge and Flash Gold, and her stories are fun, quick reads that I thoroughly enjoy. On her blog, Lindsay is incredibly forthcoming about sharing which marketing techniques worked for her, the numbers of books she’s sold at different points in time, and smart, insightful observations about new trends in the industry and how they can be applied to selling your books.

Hugh Howey
Once upon a time, Hugh Howey was a starving, self-published author just like the rest of us. Now he’s a bestseller, and his brilliant Silo Series (Wool, Shift and Dust) are well-known to any self-respecting sci-fi fan (and personal favorites of mine). But what makes this blog special is that Hugh’s ability to reawaken your passion for the craft of writing, which sometimes can get a little lost in the monumental effort of marketing and selling books.

Tim Ferriss
On the other extreme from Hugh Howey is Tim Ferriss, the author of the 4-Hour Work Week (and many other 4-Hour themed nonfiction books). He is an author and an entrepreneur who has branded himself and his books, and has become immensely successful because of how brilliant he is at marketing. This is not a blog for authors looking to discuss the craft, but if you’re looking for big ideas and are a risk-taker, you’ll find some great strategies on his blog.

C.J. Lyons
I find this blog great for practical advice from a prolific self-published author who practices what she preaches. She writes suspense/thrillers, and has been incredibly successful in her niche. She openly shares what has worked for her, but also acknowledges that not every writer has to be a best seller in order to be successful. Her strategies are thought-provoking and not at all like the generic advice that you find on so many self-publishing websites.

Kami Garcia
Disclaimer – I write YA fiction, and Kami Garcia, author of awesome YA fantasies like Beautiful Creatures, is one of my favorite writers. What I find cool about her blog is that it isn’t all self-promotion about he books. She dedicates time providing insightful input and resources for writers. Kami isn’t self-published, but her blog is a quick, enjoyable read if you’re curious about the kind of things that author’s who’ve already “made it” think about.

When to Stop Editing

I can admit it – I’m addicted to editing. I’ve rewritten the first chapter of one of my novels so many times that all of the versions start to blur together. Sometimes the changes are relatively minor, but I can’t help thinking of better and better ways to begin, and end up with a completely different opening scene. I’ve added and deleted prologues, and added an epilogue only to question whether it disrupts the flow of the primary narrative.

So my question is, how do you know when your story is good enough? I think I’ll always come up with new ideas that I want to incorporate, but unless I want to end up with one unfinished manuscript at the end of my life, at some point I have to stop and move on.

When I reach this point, I know I have to share my story with people who I trust. They will inevitably  have suggestions of their own, but I can tell by the type of feedback whether or not I’m close. When you hear that an entire character isn’t working, or a section / aspect of the book is slow or doesn’t make sense, I keep rewriting. Or if several readers are taking forever to finish the story, that’s a red light – obviously it isn’t holding their interest enough to finish quickly. But when the suggestions start to get minor, details that need to be sharpened, I make the edits and move on.

So I know it’s time to finally let go of that first chapter. Time to close the file, admit it’s done and start dreaming up new worlds.

How Not to Approach Choosing a Cover Artist

Picture1When I wrote the first book in The Conjurors Series, I held what turned out to be a naive belief that it would succeed or fail based on the merits of my writing. Now older and (hopefully) wiser, I’m ready to admit that a strong, eye-catching cover is crucial to selling any book – but especially one that you’re self-publishing. If you’re a self-publishing pro, this post is not for you. But if you’re a relative newbie to this world, please learn from my mistakes. Perhaps you’ll save yourself hundreds of strands of hair that you would otherwise pull out your head in frustration.

Unless you’re a gifted artist as well as a writer, don’t create your own cover art.
Even a random person on the street could have done a better job with the cover of my book than I did with my original cover. In my infinite wisdom, I opened ClipArt in PowerPoint, chose an image, and called it a day. To my untrained eye it looked simple and elegant. But friends and family assured me it looked boring and amateurish. When readers agreed, I had to admit that they were right.

Don’t hire someone from O-Desk, Freelancer, etc. unless you have a strong artistic sensibility and know exactly what you want on your cover.
Alas, in my case, my creativity with the written word does not extend to the visual arts. I knew enough to realize that my own cover art wasn’t getting the job done, but figured that surely someone who could draw reasonably well could easily create a dynamite cover. However, without any distinctive guidance from me, or even an understanding if what I was seeing was good, this effort didn’t save me any cash – it was a money sinkhole.

Avoid random web searches for cover artists unless you have the patience of a saint.
After scouring dozens of websites and flipping through hundreds of cover samples, I felt more overwhelmed and less confident about how to fix my cover than ever. I had no idea if the artists whose work I was viewing had been successful in selling books. I was terrified of throwing away more money on an artist who needed guidance from me that I couldn’t provide.

Don’t let your number one consideration when choosing a cover artist be price.
Like a lot of newbies in the self-publishing industry, I’m on a micro budget when it comes to promoting my books. But people more experienced and successful than myself all agree that your cover is the last thing you should cheap out on. I’m not saying you need Dan Brown’s cover artist working for you, but finding someone who can give you a cover that is professional and pleasing can be the difference between success and failure when readers only your see your title and a thumbnail image of your cover before deciding if they want to find out more.

With that being said, there were a few things that did work for me. First was seeing who the pros were using. Some self-published authors thank their cover artists in their acknowledgments or post who their cover artists and editors are on their websites. (And may karma reward them for that!) Another good source was a Goodreads list of recommended cover artists (they have multiple threads on this topic). This was nice because there were a variety of price points. My last tip is to reach out to any friends you have who are artists or at least have a good sense for the visual arts to look at the portfolio of the cover artist  you’re planning to go with before you spend any cash. Worst case scenario, at least you have someone other than yourself to blame if your cover doesn’t come out quite right.

Brand new covers of the first two novels in The Conjurors Series will be posted on my site in October. I hope you come check them out and let me know if I finally got it right!

How to Write a Great Battle Scene

shutterstock_101136988One of the scenes in my novels that I find most intimidating to write is battles. How much action is too much? Or am I making it too simple? The Conjurors is a young adult fantasy series, and I enjoyed a succint, informative article on StormTheCastle.com about writing fantasy battles that got my brain working. These techniques gave me a starting point, and when I sat down and wrote the big battle in my story, I found a few other helpful techniques that I wanted to share.

Keep track of your heroine.
With all of the blood and manoevers and treachery, it’s easy to get lost when writing a battle. I found that using my heroine as an anchor helped to focus me. This is still her story, so I reminded myself to include her emotional responses to what she was witnessing, as well as the action itself.

Write a battle your audience will care about.
The battle scene in a book for adult men should look different than a battle in a YA fantasy aimed at a female readership. Talk to your fans and friends to see how much detail they want you to go into on the battlefield. Personally, I tend to skim the battle scenes in books that describe tactics and detailed combat. On the other hand, when I read Suzanne Collins’ Hunger Games trilogy, the battles kept me riveted, because it was as much about what was happening inside Katniss’ head as it was about the fighting itself.

Check out historical battle tactics.
This can get overwhelming and confusing, so I’d like to add the caveat that it’s only worth real effort if you’re writing a massive battle scene. If you’ll be battling for a few chapters, you might want to check out some information on battle strategy to make your story richer. It also helps provide a framework for your battle so that you don’t get lost in all the blood.

Choose a fighting style and read up on it.
You can even take a class. If your fighters are all using hand-to-hand combat, it helps to know a few moves that you didn’t see in an action movie. You can talk to a friend in martial arts or even read up on the basics. No matter what style you have in mind, from 21st century warfare to clashing swords, a little knowledge goes a long way toward making your story believable.

Do you have any other tips on how to write a battle scene well? I’m editing mine now and would love some tips!

Tackling the Art of Revision

“to write is human, to edit is divine” – Stephen King, On Writing

Picture1It’s time to revise the second book in The Conjurors Series, and I must admit that I’m thrilled. Other than creating the plot outline of a story or series, my next favorite step in the writing process is editing. I love connecting the dots, deleting the excess baggage, and even fixing the grammar. It is a restful period after the mental weightlifting that is writing the first draft. Some days I edit a page or a scene, and others I make it through chapters at a time.

Being a creature who loves to research the best ways of doing everything, I began to look into the best way to approach the editing process. I was surprised to find that there wasn’t a lot of insight out there from my favorite authors, like J.K. Rowling, Suzanne Collins, and Cassandra Clare. I think maybe that’s because editing is an intensely personal process that is different for every writer.

I read a cool article in the Boston Globe about how the modernists changed the way that we edit today. Back in Shakespeare’s day, when there were no computers (or typewriters, for that matter), authors would put pen to page, write carefully, and call it a day. The modernists, like Hemingway and Eliot, would write and rewrite, sometimes 10-12 drafts. The end product often looked nothing like the original draft. As tempting as it is to want to go back to the days of writing well the first time, I suspect that the way writers think has fundamentally changed. We can’t go back to a simpler time, and I for one am going to embrace it.

What’s worked for me is first and foremost getting others to read my first draft. I had a lot of success with the Online Writing Workshop for Science Fiction, Fantasy and Horror when I wrote the first book in The Conjurors Series. For book two I have a trusted group of readers whose opinions I trust. Their advice is invaluable in helping me take my work to the next level at both a micro and macro level. They always think of things that would never have crossed my mind, no matter how carefully I edited my work.

I also focus on sections of the story that I know are crucial moments to make sure every word is just right.Then I look at the bigger picture, referring back to my outline to make sure all of the plot connections are in place and that my themes and mood are carried throughout the story.

I’m always on the lookout for new techniques, so let me know – what works best for you when you’re in editing mode?

On Writing 100,000 Words in 100 Days – Sorta

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A little over a week ago I became the proud author of the complete first draft of the second book in my young adult fantasy series, The Conjurors. I’d made a pact with myself to write 100,000 words in 100 days, and I can’t say that I wrote 1,000 words every single day – but I came close. Life got in the way sometimes, like when my husband, toddler and myself all came down with a violent stomach virus. Or, to be fair, also when I became obsessed with Cassandra Clare’s The Infernal Devices Trilogy and decided that my need to marathon the series overrode my need to finish my own story.

But at least having this goal encouraged me to complete the first draft of my novel in close to 100 days. It’s an exercise that I plan to repeat in the future. I know some writers ebb and flow in the amount of content they create as their muse inspires them. Sometimes I wish that I were that kind of writer, but in reality I think I’m the kind of person who does best when I force myself to be creative.

So given that this plan was a success, I think it’s time for a new goal as I begin the editing process – which I happen to love and am excited to begin. I owe my beta readers a draft of the story in September, so until then I plan to edit a chapter a day, minimum. This may be ambitious, but it’s a place to start.

Do any of you have advice on setting editing goals? If so I’d love to hear your thoughts and advice!

Best First Sentences in YA Fantasy

shutterstock_123859036Now that I’m writing the ending of the second book in The Conjurors Series, I find myself looking back to the beginning – particularly the very first line of the story. I read a great article in The Atlantic about Stephen King’s approach to writing great first lines – make it an irresistable invitation to continue reading and introduce your style and protagonist. This master of the craft spends weeks and even years perfecting opening lines, and once he does, the rest of the story flows.

But for me, I find that writing a great first line means having a complete grasp of the story as a whole. No matter how detailed my outline is, the story is still nebulous until it’s written. I love to research the “greats” when I’m looking for inspiration, and I thought you might enjoy some of the best first lines from young adult fantasy novels that I encountered on my search.

10.
In these dungeons the darkness was complete, but Katsa had a map in her mind.
– Kristin Cashore, Graceling

This is a simple, graceful opening line that introduces the reader to the protagonist with an interesting tidbit about her personality. It also puts the reader in the middle of the action without being confusing or disorienting.

9.
I felt her fear before I heard her screams.
– Richelle Mead, Vampire Academy

An excellent example of an attention-grabber that propels the reader straight into the story.

8.
“Aaaaaaaaaaaaarrrrrrrrrrrrgggggggggghhhhhhh!” His fall seemed to go on forever.
– Jamie Thomson, Dark Lord: The Early Years

We’re smack dab in the middle of action, and the tone is already set for the offbeat humor that is unique to this story.

7.
Look, I didn’t want to be a half-blood.
– Rick Riordan, The Lightning Thief

This short sentence both establishes the conversational, first person voice of this series as well as immediately making the reader relate to the protagonist.

6.
Lyra and her daemon moved through the darkening hall, taking care to keep to one side, out of sight of the kitchen.
– Philip Pullman, The Golden Compass

A girl and her daemon sneaking around in the dark? Please tell me more!

5.
The demon exploded in a shower of ichor and guts.
– Cassandra Clare, Clockwork Angel

Starting in the middle of an action scene is a classic way that authors hook readers, to the point where it sometimes feels cliche. But Clare decides to go big or go home with this approach, and it got my heart pumping from the first line.

4.
The children were playing while Holston climbed to his death; he could hear them squealing as only happy children do.
– Hugh Howey, Wool
Foreshadowing at its finest. The contast between the squealing children and the prospect of death is riveting, and it also introduces us to the first protagonist of the story.

3.
It is the first day of November and so, today, someone will die.
– Maggie Stiefvater, The Scorpio Races

This first line shares some of the characteristics of the first line from Wool, but I loved it even better because of its perfect mystery and simplicty.

2.
Dear Reader, I’m sorry to say that the book you are holding in your hands is extremely unpleasant.
– Lemony Snicket, The Bad Beginning

Lemony Snicket has a very unique tone in his stories, and from the first line of the A Series of Unfortunate Events series, readers can instantly get a sense of it. I also admire the use of reverse psychology. What is it about him warning me away from this horrible book that really makes me want to keep reading?

1.
I am dead, but it’s not so bad. I’ve learned to live with it.
– Isaac Marion, Warm Bodies

One of the best first lines I’ve come across. Readers get an instant sense of both the tone of the writing and the personality of the protagonist. It also introduces us to a unique concept right away. It doesn’t take pages to discover that we’re in a world unlike anything we’ve read about before.

Did I miss any of your favorite YA fantasy first lines?