In Quest of an Honest Review

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When I began my self-publishing journey a few years ago and sent my novel into the world, I’ll confess to being shocked when anyone didn’t like it. My first 3-star review led me to eat five peppermint patties in a row. That’ll show ‘em. But 3 years and 40 reviews later, I have a very different take on reviews. I’m happy to see them, no matter what the star rating is. The people who don’t like my writing teach me at least as much as the people who do.

Think my dialogue is trite? Allow me to rewrite it. The opening of my book didn’t hook you? Let me add a scene. My book reads like it was written for a younger target audience? Maybe it’s time to market it to middle grade instead of young adult.

Now that I’m almost done with the last book in my series, I know that I’ll take all the lessons that my readers taught me and apply them to my new series from the get-go. And my attitude toward reviews has completely changed. When it comes to reviews, no matter how critical, I say bring it on.

I have gone from wanting people to like my book to wanting to know the truth about my writing. No matter what people think, I’ll probably always write, but I don’t want to be deluded about it. When readers give me the truth, I relish it, even when it’s criticism.

For that reason, I decided to have the first book in The Conjurors Series reviewed by Glenn Hates Books – Brutally Honest Book Reviews. I highly recommend it for anyone who wants an honest assessment of their book. He won’t pull punches, but he’s not out to eviscerate everyone, either. If you’re ready for the truth, give it a try.

If you have any other recommendations on places to get legitimate reviews of books, let me know. I’ve tried Story Cartel with some success, and reaching out through social networks. Have you had any luck with other sources?

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Lessons from a Failed KDP Select Free Promo

shutterstock_120732190In the new year, I used three of my KDP free days to promote the first book in The Conjurors Series, The Society of Imaginary Friends. I was determined to put everything I had into the campaign in order to maximize downloads of my free book and hopefully convince readers to continue with my series. I’ve been exclusively selling my books through Amazon since I began self-publishing, and have been toying with the idea of making my books available with other retailers (and thereby enabling the first book in the series to be perma free). This promotion was my final push to see if I could get a serious number of downloads of my free book using Amazon alone.

I’ve never spent more time (or money) promoting my free days, than this round. I submitted my book’s info to more than 70 sites that list free ebooks, and paid for placement on Book Goodies, Book Goodies Kids, The Fussy Librarian, Genre Pulse, Free Books Daily, FK Books and Tips, and through Fiverr with bknights. None of these ads were expensive (almost all were under $10), but it’s still more than I’ve ever spent promoting my book.

So what was the result? A lot less downloads than I had when I ran my last free promo in the summer (when I submitted my information to about 30 sites that list free books, and that was it). Same cover, same blurb, more positive reviews than ever. Below are my stats from my last two KDP select free promos.

March, 2014 Free Promo (minimal effort):
3,041 Downloads
Highest Rank Achieved on Amazon’s Free List: 96

January, 2015 Free Promo (major effort):
1,924 Downloads
Highest Rank Achieved on Amazon’s Free List: 220

I don’t think it’s worthwhile to make guesses about why my promo was so weak this time around (or lament how hard it is to give a book you’ve spent hundreds and hundreds of hours on away for free). Instead, I’ve assembled a list of do’s and don’ts for your next KDP select free promo based on all of the free promos I’ve run since I began in 2011, in hopes that your next promo goes better than mine.

DO be flexible about what days your book is free if it means being listed on a major site like Bookbub or Pixel of Ink.
I wasn’t lucky enough to snag a spot on either site, but authors who have report thousands and thousands of downloads, which pays for their free promos many times over. But they have a limited number of slots, so be willing to work your schedule around theirs. The impact will be worth it.

DO track where your book was actually posted, to the best of your ability, and see if you notice any trends/spikes based on when different sources posted your book.
Whether you run your next free promo through KDP select or make your book perma-free, like I’m planning to do this year, you will have future promos of your free book. It’s worth it to track which sites gave you the most love, so you know where to focus your attention for future campaigns.

DO your due diligence on having a professional cover and blurb.
Spend the money to have a strong, professional cover created for your book, and make sure your blurb has been run by an editor, as well as a good number of readers you trust. For a relatively unknown writer, having a weak cover or book description will break your promo.

DON’T spend a lot of time submitting your information to the dozens of small sites that list free and discounted books.
Many sites will only result in a download or two, nowhere near what you need to rise up the rankings (where your visibility will begin to drive your numbers). Finding these sites and submitting your info is a surprisingly huge time sink, that would probably be better spent writing your next book. Note: For a paid promo of your book, it might be a different story. Sites that are willing to post your paid book and yield a couple of downloads can be hugely impactful for your numbers.

DON’T inundate your Twitter and Facebook feeds with your freebie announcements.
Experts suggest posting links once or twice a day, but don’t be sending notices every hour. Not only is it annoying to fans and friends who follow you, but it isn’t an effective strategy. For most authors, sales are not driven through these mediums. That’s not to say it isn’t worth getting the word out, but keep it simple.

I’d welcome any additional tips you have on how to run a great free promo of your book.

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What’s Your Story’s Logline?

shutterstock_208876747In the writing world, there is a lot of talk about creating stories that are high concept, especially if you’re writing YA fantasy, like I am. Basically, if your story is high concept it has a compelling idea that can be summed up succinctly. (The Writer’s Store does a great job of explaining the concept here.) If you hear a high-concept idea, you know it because it stays with you. You find yourself already picturing the movie in your head.

The idea of creating a high concept novel reminded me of a term I learned about in my days writing screenplays. Every script had a logline, in which the author summed up the protagonist, conflict, and what made the story unique in one or two crisp sentences. Though novel-writing is a completely different medium, I think creating a logline for your story is the perfect place to start before you pen your first chapter. If you can’t identify what makes your story different and the emotional impact it will have on the reader at the highest level, it’s time to go back to the drawing board.

Once you’re deep into your book (or series), it’s tough to make big changes. It’s impossible to change the fundamental concept – you might as well start over. Writing a logline forces you to make sure that this is a path that you want to spend months or years of your life exploring. All the editing in the world can’t make a story more high concept, so it’s the one thing you have to get right from the start. You probably have many ideas in your head, and most of them are okay, or just good enough. It’s worth taking the time to write a logline to see if your idea pops, if it is THE ONE.

I wanted to see if my theory applied to some of the most successful young adult fantasy novels over the past few years. I went to IMDB to read the loglines for these books, which are all now turned into movies, to see if their core premise could be summed up in one or two compelling sentences, or if the plots were too nuanced to draw readers in without a little explanation.

Here are 10 examples of the loglines from YA fantasy movies that instantly convey a high concept.

Divergent
In a world divided by factions based on virtues, Tris learns she’s Divergent and won’t fit in. When she discovers a plot to destroy Divergents, Tris and the mysterious Four must find out what makes Divergents dangerous before it’s too late.

Beautiful Creatures
Ethan longs to escape his small Southern town. He meets a mysterious new girl, Lena. Together, they uncover dark secrets about their respective families, their history and their town.

The Mortal Instruments: City of Bones
When her mother disappears, Clary Fray learns that she descends from a line of warriors who protect our world from demons. She joins forces with others like her and heads into a dangerous alternate New York called Downworld.

Percy Jackson and the Olympians: The Lightning Thief
A teenager discovers he’s the descendant of a Greek god and sets out on an adventure to settle an on-going battle between the gods.

The Giver
In a seemingly perfect community, without war, pain, suffering, differences or choice, a young boy is chosen to learn from an elderly man about the true pain and pleasure of the “real” world.

Warm Bodies
After a highly unusual zombie saves a still-living girl from an attack, the two form a relationship that sets in motion events that might transform the entire lifeless world.

The Hunger Games
Katniss Everdeen voluntarily takes her younger sister’s place in the Hunger Games, a televised fight to the death in which two teenagers from each of the twelve Districts of Panem are chosen at random to compete.

Harry Potter and the Sorcerer’s Stone
Rescued from the outrageous neglect of his aunt and uncle, a young boy with a great destiny proves his worth while attending Hogwarts School of Witchcraft and Wizardry.

Twilight
A teenage girl risks everything when she falls in love with a vampire.

Eragon
In his homeland of Alagaesia, a farm boy happens upon a dragon’s egg — a discovery that leads him on a predestined journey where he realized he’s the one person who can defend his home against an evil king.

And though it wouldn’t make the top 10, below is the logline for the first book in my own series, The Conjurors.

The Society of Imaginary Friends
Valerie Diaz has magic that she can’t contain, and it’s killing her. In order to survive, she must embrace her power and travel many light years away to fight an enemy who has been trying to kill her since she was a child.

What’s your story’s logline?

Posted in Craft of Writing, Insights from Popular YA Fantasy, Self Publishing | Tagged , , , , , , , | 2 Comments

Sweating Your Way to Writerly Greatness

shutterstock_123855541When an athletes are wildly successful, no one questions that in addition to talent, they have put in countless hours practicing, relentlessly drilling themselves on specific maneuvers and training their bodies to be in prime condition. When a writer is wildly successful, the reverse is true. Most people assume that great writers achieve success because of their talent, and of course, they probably honed their craft a bit too.

It isn’t only readers who have this assumption. Authors themselves (myself included) often underestimate the amount of time, effort and practice needed to make their writing good. I am a huge fan of Malcolm Gladwell’s books, and I loved the part of Outliers where he discusses the 10,000 hour rule. Basically, Gladwell studied extremely successful people and proposed that it takes 10,000 hours of practice to become a master in a field. This is both incredibly encouraging and incredibly daunting. The encouraging part is that almost anyone can become good at something if they put in their 10,000 hours. The daunting part is that it takes that much time to get good. But throw in some talent as well, and you can really make a mark.

Even though studies have argued that Gladwell’s theory is only partly true, and practice can only take you so far, as authors I think we all to often undervalue putting the time in to hone our craft. It isn’t 10,000 hours including writing grocery lists, or even sporadically writing stories since you were a kid. I think putting in the time means concentrated effort over a continuous period of time. Like any muscle, your writing can weaken when you neglect it, and it will take additional time to strengthen it after a period away.

If you look at famous authors, the truth of the 10,000 hour rule often plays out. It took J.K. Rowling six years to write the first book in the Harry Potter series. Suzanne Collins of Hunger Games fame has been doing scriptwriting for almost three decades and book writing for over a decade. The Hunger Games isn’t even her first series – she wrote The Underland Chronicles first. The list goes on.

I’m finishing up my fourth full-length novel, and I’ve also written three screenplays. I don’t know if I’ve logged 10,000 hours writing, or if that matters. But I do know that my writing is better now than it’s ever been. I think about my craft more now than before, and my approach has evolved. So even if The Conjurors Series never makes me money, I could never consider it time wasted. I loved the writing of it, and it has fundamentally changed me as a writer. Looking at it this way, I could give the series away and consider it a success.

Soon I’ll be on to the next challenge, but I’ll take all that I’ve learned with me.

 

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When the First Book in Your Self-Published Series Is the Weakest

shutterstock_186735257Once upon a time I decided to write a young adult fantasy novel. I spent hours plotting, writing, editing, rewriting. There were dozens of beta readers, five major rewrites of the entire story (and countless minor rewrites), and the help of a professional editor. The result was a decent book that I’m proud of, the first book in The Conjurors Series.

I’m now writing the fourth (and last) book in the series, and to say that my writing has evolved would be an understatement. Reading the first book makes me shake my head and sigh at how naïve I was. I’m not claiming to be Shakespeare now, but the act of spending hundreds of hours writing thousands of words has made me a better writer.

The only problem is that readers’ introduction to my writing is the first book of the series – which is the weakest. Below are some of the ways I’ve seen this problem tackled.

Give your first book away for free.
I’m a follower of Lindsay Buroker’s blog, and she was one of the early self-publishers to make the first book in her series, permanently free. She feels that it was a great way to build her fan base and gain the significant following that her writing now has. In my opinion, though, the first book in her series is actually pretty great – her writing just gets that much better. So this option works if your first book is at least good enough to hook readers and get them to continue to read an become more invested in your writing. Also, with so many freebies out there now, having a free book doesn’t have the same impact that it did in the past.

Give your series away for free.
This may sound crazy, but it’s a bolder move. Lots of people give away a book, but an entire series? If you already have your next set of books in the works, it can be an aggressive way to build a fan base. If you’re in the self-publishing route for the long haul and are a fairly prolific writer, consider giving a huge incentive to readers for trying your writing.

Rewrite your first book.
Rewriting (yet again) your first book will be acute torture, take it from someone who has been there, done that. I had limited success with rewriting the book to bring it up to par with the rest of the series, because too many plot points were already embedded through the series. Any changes I made had to be threaded through the rest of the books, and it was exhausting. The end result was a story that was marginally better, but still not as good as the rest of the series. However, if your first book is freestanding, bite the bullet and rewrite it. If there are scenes you can rewrite, go for it. I also recommend cutting as much as you can to make the story short and sweet.

Cut your losses and start a new series.
I considered pulling my books off Amazon, abandoning my heroine and starting a new series, but something is compelling me to finish telling the story that I started. Even if this series never amounts to anything more than a lot of my time and sweat, and a few readers who enjoyed it (thanks, Mom!) Valerie’s journey must be completed. I’ve learned a lot, and as excited as I am to start the next series, it feels right to close this chapter first. But if you are less attached to your story, keep in mind the idea of sunk costs – sometimes it’s better to look forward at what you could be accomplishing instead of investing more time in a series that isn’t going to benefit your writing or your career.

Is anyone else in the same boat, with a series that has gotten progressively better, but is held back by a weak first book?

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How Important Is a Cover Reveal for Your Self-Published Novel?

Guardians-of-the-Boundary-300x200Later this month I will be publishing the third book in The Conjurors Series, Guardians of the Boundary. As part of my pre-launch activities, I considered doing a major cover reveal. I’ve seen self-published authors execute cover reveals with success, generating interest from their fan bases and even eliciting some pre-orders of their books.

On the other hand, if you’re like me and have only so much time to devote to writing and marketing your books, it’s important to consider where you want to invest your time. As a result, I decided not to do a big cover reveal for Guardians of the Boundary (other than this article).

Here are some questions you should ask yourself to determine whether it’s worth your time to have a cover reveal for your novel.

Do you have a large existing fan base?
If you do, then a cover reveal is a great way to keep your name and book top-of-mind for your readers. No matter how fast we write, there are bound to be gaps in time as we’re writing the next book, and a cover reveal can keep the buzz going around your name. But if you’re still developing your platform, like I am, there may not be many people who really care about your book, never mind your cover. It will take reviews, giveaways and word-of-mouth to generate interest in your book.

Are you writing a series that has garnered a following?
One of the reasons I seriously considered a cover reveal is because I’m writing a series, and I know my readers will be interested in hearing what’s coming next. It’s also a great way to reassure readers that your series hasn’t been dropped. In my case, however, my series and my personal brand as an author is still a fledgling, so I think I’ll put in the work required to execute a great cover reveal in after I’ve proven myself as an author who consistently puts out high-quality writing.

Do you have existing relationships with bloggers who sponsor cover reveals?
Many self-published authors have worked with bloggers to have their books reviewed or promoted. Some of those bloggers also publish cover reveals, as long as your cover art and blurb are high-quality. If you’ve been working with bloggers for other marketing activities, leveraging those contacts for a cover reveal may be a relatively quick way to generate interest in your book.

Are you willing to pay to have your cover reveal publicized?
There are some excellent companies that offer services to have your book reviewed or your cover reveal published on reputable blogging sites. If you are willing and able to pay a fee, your cover reveal doesn’t have to be a lot of work – someone else can line up the promotional activities for you. However, if your funds are limited, like mine, you might want to leverage this service after your book has been published, so readers can link to your book if it sounds interesting and check it out.

However, if you are interested in the next book in The Conjurors Series, below is the blurb for Guardians of the Boundary, which will be published on Amazon at the end of the month.

The battle is over. Now it’s war.

Valerie’s entire life has been spent fighting for survival. But now, the stakes have never been higher, and her enemies have never been more powerful.

The Fractus have proven that they won’t hesitate to kill those who stand in their way, including the people Valerie loves. And their path of destruction is growing—on Earth and the Globe. With Reaper always one step ahead, Valerie must find a way to change the game, or risk never catching up to an enemy with the conviction and power to upset the delicate balance that protects those without magic from being exploited.

As the Fractus grow in number and strength, can Valerie convince enough Conjurors to fight by her side against a menace that could upend the universe?

In the third novel of The Conjurors Series, Valerie has the life she’s always dreamed of—a family, a budding romance, and powerful magic that she is finally learning to harness. She also has an enemy determined to rip it all away from her.

 

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How to Keep the Lovers in Your YA Novel Apart

shutterstock_217031539I’m not going to try to deny it. I love a great love story. Romeo and Juliet, Elizabeth Bennett and Mr. Darcy, Katniss and Peeta. The problem as a YA writer, though, is that there are only so many good reasons that an author has to keep the lovers in the story apart. One of my favorite love obstacles was on the TV show Buffy the Vampire Slayer. If Buffy and her love, Angel, were “together”, Angel becomes an evil vampire hellbent on killing her due to an ancient curse placed on him. It made for pretty intense viewing, but it could only last a few seasons before the options fizzled out.

As I continue to noodle on my next series, which will have a fairly weighty romance element woven in, I wanted to consider some of the options for making love difficult for my protagonist (poor thing – not a word written and I’m already trying to sabotage her). Here are some of the classic romantic obstacles and examples of how they’ve been handled by YA writing pros.

The Love Triangle
Sure, it’s overplayed. For a good reason. A well-written love triangle gives readers the exhilaration of true love and the pathos of heartbreak in one neat package. A really cool twist on the love triangle that I recently enjoyed was Timebound (The Chronos Files Book 1) by Rysa Walker. The heroine has the ability to travel in time, and making changes to history affects the world as she knows it. As a result, she has two soul mates from different timelines – but she only remembers one. Too bad he doesn’t remember her… Some prominent voices in traditional publishing are saying that love triangles are really overplayed right now, but I think there is still a place for them. However, it has to be tackled with care – three likable characters are a must and a unique twist is even better.

Somebody’s Already Taken
There’s nothing like falling in love with someone who’s already in love with someone else to create high drama. I thought Anna and the French Kiss by Stephanie Perkins did a good job of evolving friendship into love without being cliché. In this case, it wasn’t the protagonist who was taken, but the boy she likes. It brought me back to the days of watching Joey pine for Dawson on Dawson’s Creek. So relatable and the drama carried me through for this super quick read.

They Hate Each Other…Until They Don’t
This is a staple of a lot of romance novels, and I’ve seen it work for YA fiction as well. The key to doing it well is having the lovers have a compelling reason to hate each other (think Jane Austen’s Pride and Prejudice, where Elizabeth hates what a snotty brat Mr. Darcy is, and Mr. Darcy is appalled by her trashy family, rather than a Harlequin romance). Where it falls apart is when the reason the characters don’t like each other is flimsy to begin with, because the conflict in the story feels artificial, or there simply isn’t enough of it.

They’re From Two Groups Who Hate Each Other
The classic example is Shakespeare’s Romeo and Juliet, but for a more recent example, check out The Selection series by Kiera Cass. The author uses a caste system in the series. The heroine is from a low caste, and the hero is a prince. It leads to lots of conflict because there are many people invested in seeing their relationship fail. One reason I think this device works well is because the hero and heroine don’t have to lose faith in each other, cheat, or doubt their feelings, which can make a reader’s interest fizzle. They’re on the same team, battling forces outside their control.

It’s Too Dangerous to Be Together
Especially in YA fantasy and dystopian books, this is a popular theme. The Twilight series famously combined this with the love triangle and was spectacularly popular. I have to hand it to Stephanie Meyer, the idea that your soul mate might kill you at any time was a twist I hadn’t seen a lot of in YA fantasy before she wrote her series. But other books have been successful here too – I enjoyed the Under the Never Sky series by Veronica Rossi. The world is toxic and on the brink of war, so the main characters have to put aside their love for each other to battle the bleak realities of their lives.

Something No One’s Seen Before
This is the hardest and best option. The devices listed above are tried and true, but as a reader there is nothing that hooks me more than a love that is too nuanced to be shoved into one category. I recently read Eleanor and Park by Rainbow Rowell, and the hero and heroine are kept apart by lots of things – their age, insecurities, and personal tormentors, to name a few. But the depth of and sweetness of the feeling couldn’t be denied. In the end, good writing trumps all.

I’m on the hunt for YA books that handle romance skillfully as inspiration for my next series. Any recommendations?

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